The company settled a class action lawsuit and now has to issue refunds to consumers. No proof of purchase required!
They have agreed to pay $13 million to American consumers in the settlement.
Heinz-Peter Bader / Reuters
The plaintiffs claimed that the company's advertised benefits, like increased performance and reaction speed, were false advertising, and not backed up with scientific evidence. One of the plaintiffs said despite drinking the product since 2002, he saw no improvement in his athletic performance.
According to the lawsuit:
Such deceptive conduct and practices mean that [Red Bull's] advertising and marketing is not just 'puffery,' but is instead deceptive and fraudulent and is therefore actionable.
Despite settling, Red Bull denied any wrongdoing in a statement:
Red Bull settled the lawsuit to avoid the cost and distraction of litigation. However, Red Bull maintains that its marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.
NBC
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